The mission of Shoals Earth Month Incorporated is to provide and support educational opportunities for individuals, families, local governments, schools, businesses, and organizations to enhance understanding of the importance and interconnectedness of all natural systems and to celebrate the beauty, bio-diversity, and abundance of life on Earth.
As a response to continued environmental degradation, Senator Gaylord Nelson proclaimed the first Earth Day on April 22, 1970. Communities around the nation and world have since used this occasion to promote environmental awareness and advocacy. For over forty years the Shoals has joined forces with others promoting eco-friendly practices. In April of 2008, "Earth Month in the Shoals" became an official community-wide, month-long celebration with events appealing to all ages and diverse groups.